Born in Italy, shaped in Los Angeles. I build stories that move between cultures, technologies, and hearts.

I’m an award-winning Creative Director, Art Director, and Designer with over 25 years of experience shaping campaigns and visual stories across broadcast, digital, experiential, and AI-driven media. My work combines cinematic storytelling, design precision, and emerging technology — and I’ve helped lead campaigns for brands such as T-Mobile, Apple, AT&T, IBM, Ford, Hyundai, and BMW.

As Creative Director on T-Mobile’s “Un-Carrier” campaign — seen by over 100 million people — I helped redefine the brand through bold visuals, data-driven storytelling, and cross-platform integration. More recently, I’ve created emotionally powerful campaigns for Smoke Free Oregon, Cal Fire, and a NASA sizzle reel, blending human insight with AI-assisted concepting, generative design, and social media strategy.

I’ve also helped launch and scale startups like TubeScience, Puffco, Hometree Data, StartupStarter, and the beauty brand Xtressé, developing their brand identities, creative ecosystems, and scalable AI-powered content systems.

Beyond advertising and tech, I’ve designed several movie title sequences, including Max Payne — featured in The Art of the Title, which showcases some of the best title designs in cinema.

Originally from Verona, Italy, I began my career in design and fashion before moving to Los Angeles, where I’ve collaborated with leading production, post-production, and advertising studios. My work has been featured in ID Magazine, Wired, Print, and Res Magazine, among others.