Born in Italy, shaped in Los Angeles. I build stories that move between cultures, technologies, and hearts.

I’m an award-winning Creative Director, Art Director, and Designer focused on building ideas that move — across film, digital, brand systems, and AI-driven content.

I’ve led and shaped campaigns for brands like T-Mobile, Apple, AT&T, IBM, Ford, Hyundai, and BMW, working across everything from broadcast and social to experiential and product storytelling.

At T-Mobile, I was part of the team behind the “Un-Carrier” campaign, helping redefine the brand through bold visuals, clear storytelling, and work that scaled across every touchpoint.

More recently, I’ve been working at the intersection of creativity and technology — building campaigns for Smoke Free Oregon, Cal Fire, and a NASA sizzle reel, using AI, generative tools, and fast content systems to move from idea to execution quickly.

I’ve also helped launch and grow startups like TubeScience, Puffco, Hometree Data, StartupStarter, and Xtressé — shaping their brands, building creative ecosystems, and developing scalable content that performs.

Along the way, I’ve worked on film titles, including Max Payne (featured on Art of the Title), and collaborated with studios, agencies, and teams across the U.S. and Europe.

Originally from Verona, Italy, I started in design and fashion before moving to Los Angeles — and I still approach every project the same way: keep it simple, make it clear, and make it hit.